Spam and Email Marketing
With the amount of spam that proliferates email inboxes these days, it becomes harder to use email marketing as a way to get information out to patients. However, email newsletter services continue to run successful marketing campaigns for all sorts of websites. The trick is getting people to want your content so that:
- They request your email newsletters
- They make sure to keep your newsletter out of their spam box
- They are concerned when your newsletter has not arrived on time
Successful Email Marketing
The keys to a good email marketing campaign can be attributed to interesting medical content and good SEO copywriting.
Interesting medical content is a no brainer. If you want people to read your newsletter it has to include more than just advertisements. It has to give visitors something they can use. Content about your medical practice can be useful, but it still looks like advertising. Instead, include information about current health trends. During flu season, talk about flu symptoms or what can be done to prevent catching the flu. Provide information on how nutrition can prevent illness or how exercise boosts immunity. SEO copywriting is a different story. You don’t necessarily have to concentrate your SEO efforts on your newsletter content, but website optimization brings visitors to your site. The more visitors that come to your site, the more opportunity you have to turn them into subscribers.