Tips and Advice
Your Website as a Medical Marketing Tool
Posted: Jul 30 in Tips and Advice by MedicalSEOA medical website is not something to have just because other healthcare professionals have one. Over half of all US households now use the Internet as a replacement for the yellow pages when looking for local businesses and services, so a website is a must for any medical marketing strategy. While there are still some patients that come to your office through word of mouth, not doing any medical promotion with a website means that you are not being considered by a large number of potential patients.
Tagged: Medical Marketing | Comments: NoneSocial Media for Medical Marketing
Posted: Jul 28 in Tips and Advice by MedicalSEOIt is estimated that 56% of all businesses plan to heavily or moderately increase the money they spend on social media marketing efforts. With so many outlets like Facebook, LinkedIn, Twitter, YouTube, and Digg, it is easy to see how an increased budget for medical website marketing with these sites is necessary. However, if your medical office still hasn’t moved into social media marketing, you are missing out on opportunities to connect with your patients and engage them in a medium that is becoming an integral part of the Internet.
Tagged: Internet Marketing | Comments: NoneThe SEO Audit – Website Structure
Posted: Jul 26 in Tips and Advice by MedicalSEOOne of the first things you should look at when creating your SEO audit checklist is the structure of your medical website. This is not done so much for aesthetics but to make sure that the SEO website design allows the spiders to effectively crawl the pages and rank your content appropriately.
The structure of your website is important because if the site is not built to be spider friendly, then the rest of your web page optimization efforts will be minimized because the spider will not find all of the content you have worked so hard to create.
Keyword Bid Management in PPC Marketing
Posted: Jul 22 in Tips and Advice by MedicalSEOIn medical PPC marketing, you bid on the keywords, or search terms, that dictate where your ads will appear. In a successful Google AdWords campaign, there is a great deal of emphasis placed on PPC keyword research so the AdWords manager doesn’t waste money and time on irrelevant or generic keywords. However, what most people forget is that an equal amount of time needs to go into the bid management as well.
Tagged: PPC Management | Comments: NoneWays Social Media Helps with Search Engine Marketing
Posted: Jul 19 in Tips and Advice by MedicalSEOSocial media is a great way to catch up with old friends and build communities, but it can also be a great SEO marketing outlet for your medical website. By harnessing the communal nature of social media and combing this with its popularity, you can use social media to help drive traffic to your site and secure a solid spot in the search engine results page.
Tagged: Social Media Marketing | Comments: None