Local Online Marketing—Drive Local Traffic to Your Medical Website
As a medical website, you stand to see better conversion results when you have more local website traffic. If your web traffic analysis is showing low numbers for local visitors, you may need to increase your local website promotion efforts.
There are many ways to increase the amount of local traffic to your medical website. The easiest way is to make use of some Search Engine Marketing, SEM, techniques to help bring you more traffic that can be easily converted into patients.
Pay Per Click & Web Localization
Programs like Google AdWords help you target local traffic by using the option to limit your ads to show up only in a particular city or state. This can be a huge cost saver as well since you will not be paying for clicks from visitors that stand little chance of being converted to a patient due to geographical reasons.
Likewise, you can use CitySearch to advertise your medical website and services to local website traffic. CitySearch works in a way similar to pay-per click advertising, however they refer to it as pay per connection. Unlike Google AdWords, CitySearch requires a monthly fee of $19.95 in addition to the cost of connections. The rate per connection varies among different cities.
Finally, TrueLocal is a search engine that offers you local traffic for a fee. TrueLocal works differently from other search engines because it focuses solely on local businesses by asking for the search term and geographic location.