Guest Posting for Local Website Traffic

When people think of guest posting on blogs it usually doesn’t fall under their local Internet marketing strategies. Blogs, people assume, are global sites, and when you guest post on them you are reaching a global audience. However, many blogs can help bring more local website traffic to your medical site. You just have to know where to look for them.

Newspaper Blogs for Local Website Promotion
Many newspapers have turned to blogs to help increase page views for their websites. This is a perfect place to start. Contact your local paper and ask them if you can contribute an occasional guest post on a medical topic. Small papers are especially welcoming to community members contributing. While they get the benefit of a professional opinion, you get some free local online marketing. Don’t be surprised if they ask you to contribute more regularly if you write well though!

Community Driven Sites
Larger cities often have a number of blogs that speak directly to their citizens. These too offer you a great way to hone in on website localization. By offering to write a guest post on a health related issue that is timely, you can help make more people in your locale aware of your medical website.

Television Station Websites
Even some of the local television affiliates are starting to embrace blogging as a way to increase local website traffic. By producing some relevant guest posts on these sites you can piggyback on their web localization efforts and tune more local residents into you and your practice.