Drive Local Traffic to Your Medical Website Part II

In Part I “Local Online Marketing—Drive Local Traffic to Your Medical Website ” we looked at some ways that paid inclusion can be used in local Internet marketing to separate local website traffic from global website traffic. In the previous article, all of the sites mentioned require a payment from the owner of the website whether it be pay per click or connection, or even a monthly fee. The sites mentioned in this article all operate on a hybrid model offering both paid inclusion for local Internet marketing solutions and free website localization.

Local.com boasts over 10 million visitors a month. On their website, you can choose to participate in the free model for local Internet marketing or you can go with their premium service that charges $49.95 and guarantees top placement in the Local.com results page and many other premium perks.

Craigslist is another giant in local online marketing. Simply create an advertisement in Craigslist and post it into the city, or cities, where you want the ad to appear. Most advertisements are free, however Craigslist does charge for certain categories and for ads placed in certain cities.

YellowPages.com also provides you with a way to capture more local website traffic. Basic listings on YellowPages.com are free and you can also pay for upgraded services like a video listing, premium inventory listing, YP clicks, and YP website solutions.

Hybrid localization services definitely give you a great avenue for starting a localized SEM campaign because you can start with free services offered by the different companies and move into paid services once you are able to dedicate more time to your SEM.