Tips and Advice

Just How Important Are Titles to Page Optimization?

Posted: Sep 12 in Tips and Advice tagged by MedicalSEO

Most of the time, the first thing the search engine spiders see when they crawl your site is the page title. Incidentally, it is the first thing most human readers see when they get to your site as well. Since they are so predominately displayed to both robots and human visitors, titles are considered an extremely important part of web page optimization.

Unfortunately for many amateur web designers, they read about website optimization and spend a great deal of time with only keywords and content optimization. They fail to see that beyond the keyword, there is a whole world of page optimization that they completely neglect. For evidence of this, keep an eye out for how many websites you visit that have Home or Index in the browser tab. This means they didn’t take the time to give their page a title, so they probably didn’t spend any time on page optimization either.

The Importance of the Title to SEO
When a search robot, or search spider, comes to a site, the title clues them into keywords that they should be looking for throughout the content. Likewise, when a visitor comes upon a web page, the title is often what gives them some idea as to what the site is about.

Failing to give your pages unique titles is basically neglecting both the search engines and your visitors. Make sure that you take the time to create page titles that help your site achieve the search engine ranking it deserves.

Spam and Email Marketing

Posted: Sep 10 in Tips and Advice by MedicalSEO

With the amount of spam that proliferates email inboxes these days, it becomes harder to use email marketing as a way to get information out to patients. However, email newsletter services continue to run successful marketing campaigns for all sorts of websites.

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Steps in Medical Website Development Part V

Posted: Sep 06 in Tips and Advice by MedicalSEO

At this point in the medical web development process, your website should be in a rough-draft state. Everything should be designed, developed, and complete. Now you will want to go through and make sure that everything works and that the website looks professional. Again, it is important to include others in these steps so that nothing is left unchecked and there is more than one opinion.

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Steps in Medical Website Development Part IV

Posted: Sep 04 in Tips and Advice by MedicalSEO

By now, your medical website design should be taking shape. You have a well-thought-out plan, you know what technologies are needed, you have designed the site, and you have built the pages. Now it is time to apply the technologies to your site and optimize your website copywriting for the search engines.

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Steps in Medical Web Design Part III

Posted: Sep 03 in Tips and Advice by MedicalSEO

In Part II of this series, the planning stages of designing a professional medical website were covered. In this part, the actual design of the site will be looked at to better understand what needs to be done for the aesthetics of the web site and its usability.

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