PPC Management

Keyword Bid Management in PPC Marketing

Posted: Jul 22 in Tips and Advice by MedicalSEO

In medical PPC marketing, you bid on the keywords, or search terms, that dictate where your ads will appear. In a successful Google AdWords campaign, there is a great deal of emphasis placed on PPC keyword research so the AdWords manager doesn’t waste money and time on irrelevant or generic keywords. However, what most people forget is that an equal amount of time needs to go into the bid management as well.

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Tips for Writing Good Google Ads

Posted: Jul 19 in Medical SEO Blog by Nic Nevin

Once you have your keywords selected for your Google AdWords Campaign it’s time to start writing some ads. That’s right, ads—not ad. You need to write a few different ads as part of a productive PPC management effort because you need to track which ones are producing results and get rid of the ones that are not. PPC management services will always run a few different ads at once for this very purpose, and if they don’t, you should second guess their services.

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What Is PPC Marketing?

Posted: May 28 in Tips and Advice by MedicalSEO

Pay per click marketing, or PPC marketing, is performance-based advertising model in which the advertiser sets a price that he or she agrees to pay each time their advertisement is clicked. These advertisements then appear on various websites. The more the advertiser is willing to pay for a clicked ad, the higher up on the site’s list of sponsored links the ad will appear. Bid management is broken down by keywords.

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PPC Management Essentials: Optimize Your Landing Page

Posted: May 25 in Tips and Advice by MedicalSEO

The landing page is an important, but often overlooked, element of an effective PPC marketing campaign. So much time is spent on keyword bid management and PPC keyword research that the place where your visitors are ultimately taken is often neglected. Consider the following strategies to make sure your landing page reflects the same amount of care put into the rest of your PPC marketing campaign.

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What is a Google AdWords Campaign?

Posted: May 20 in Tips and Advice by MedicalSEO

When you first begin to think about a PPC marketing campaign for your medical website, the Google PPC advertising service should be one of the first PPC management tools you look at. AdWords PPC Management is a service from Google that allows you to do PPC keyword research, handle keyword bid management, and write advertisements [...]

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Alternatives to a Google AdWords Campaign

Posted: May 18 in Medical SEO Blog by Nic Nevin

While PPC management services view a Google AdWords Campaign as the leader in PPC marketing, there are alternatives that you should look at to provide your medical website with a well-rounded online advertising campaign.

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Conversions and Google AdWords Campaigns

Posted: May 03 in Medical SEO Blog by Nic Nevin

It is an essential task for AdWords managers to accurately track the conversion rates of their Google AdWords campaigns. PPC management is all about conversions so if you don’t know what ads and what keywords are converting for you, there is no way of telling if your campaign is working. What is a Conversion? A [...]

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Irrelevant Keywords in PPC Marketing

Posted: Apr 30 in Medical SEO Blog by Nic Nevin

So you’ve gone and set up your Google AdWords account and you are ready to start your pay per click, PPC, keyword research. This marks an important step in your PPC management because the keywords are the seeds from which your entire Google AdWords campaign will grow.

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