The First Step for Medical Search Engine Optimization (SEO)
Improving search engine results position for individual pages on your site is usually the place to start with medical SEO. Web page structure, coding, and content are easily measured against accepted SEO performance indicators to identify areas to improve and track the effect of changes.
What Web Page Optimization looks like
Page Level Audit: A comprehensive analysis of the web page and its ability to score well in search engines for a specific keyword or key phrase.
Page Correction: Some design and coding techniques make it difficult for search engines to see your page content and index it properly. Our medical website developers review the page structure to correct issues such as text on images, flash navigation, frames, image map navigation, and search engine unfriendly dynamic URLs.
Page Optimization: Page level optimization adjusts the following page elements:
- Title Tags
- Meta Tags
- Keywords in content
- Internal links and navigation
- Page size and loading speed
- Sitemap inclusion
- Image optimization
- Flash optimization
Tracking: Optimizing a web page is only useful if it improves the search engine results position of the page. By tracking individual pages the measurable effect of changes and it relationship to website ROI is evaluated