Paying for inclusion in credible medical directories can provide direct referrals to your medical practice and high quality links to your medical website. Medical SEO has vast experience with evaluating and selecting directories to supplement online marketing programs for our clients.
What a directory inclusion program looks like
Directory Selection: Not all directories are created equal and while some add value to your online marketing portfolio, many have no value at all and can actually harm your search engine position. We evaluate all medical directories across several key metrics to ensure you have the best opportunity to gain from your investment.
Directory Submission: Ensuring the directory entry accurately portrays your practice and attracts qualified customers is essential in optimizing your ROI.
Landing Page Development: Because medical directory referrals are a known demographic, customized sales pitches on a dedicated landing page, can provide reassurance, establish credibility, build momentum, and make a persuasive call to action. Landing pages have a much higher conversion potential than simply dropping your visitors on the home page of your website.
Performance monitoring: Once your medical practice is included in a directory, monitoring performance and calculating the value of your investment is an ongoing process. Regular performance reviews and adjustment of the directory listing and landing page improves conversions and increases your ROI.