Writing Medical Website Content

Once you have established the medical keywords for your content, it is time to get started with the writing process. As a healthcare professional, you probably have some experience writing. At the very least you have written papers in school. Medical website content is very different though. Many SEO services have a set formula that they follow when creating SEO content. It can be broken down as follows:

• What: Define the condition or illness
• Where: What part of the body is affected and what are the signs/symptoms
• How: Explain the pathophysiology
• Why: What causes the illness/condition
• When: How long does it last
• Who: Who does it affect

Now comes the trick of optimizing this content for the medical search engine. Unlike writing a scholarly essay or for a medical publication, writing medical website content needs to be written for a human audience that usually doesn’t have a long attention span, and for the search engine spiders that look at your website’s SEO and rank your page accordingly. When writing your content, keep the following medical SEO guidelines in mind:

1. Use headings and subheadings. They make it easier for the reader to scan the content. As a bonus SEO trick, put your keywords in the headings.
2. Use lists. Lists also make it easy for the reader to scan your content.
3. Make paragraphs 90 words or shorter. Computer screens can make it hard to read long paragraphs.
4. Use proper grammar and make sure you spell everything correctly. You need to show your readers you are professional.

Writing medical website content for SEO can be a bit overwhelming, but when done right and done well, it can make all the difference in the search engine rankings.