SEO Services – What You Need to Know
When you have dedicated most of your professional life to medical school and working to build a practice, having a strong knowledge of search engine optimization techniques is probably not high on your priority list. However, as trivial as it may seem to your profession, SEO website design is actually extremely important to your online presence, and therefore to the success of your practice.
Understanding the Basics of Web Page Optimization
Search engine optimization has a jargon of its own. Learn some of the more important terms used in SEO:
- Keywords: These are the words that people use when they search the web. Medical keywords may be things like: “doctor in Chicago,” “family doctors,” “healthcare professionals for obesity,” etc.
- Link building: This is the process of getting other websites to link to your medical website. This helps your website show up higher in the search engine results.
- SEO copywriting: Content is the foundation of SEO services. SEO copywriting is taking healthcare keywords and creating content around them.
- Organic SEO: Using non-paid methods of obtaining a favorable search engine result is called organic SEO. Some people use paid directory inclusion, or they pay for advertising on the search engines and other websites. This is known as search engine marketing. Organic SEO relies only on the use of search engine optimization techniques.
- SEO Audit: This refers to the process of looking over the design of the website, the content, images, and other aspects of the website to determine if SEO techniques were followed and what, if anything, needs to be fixed.
- Black Hat SEO: Using illicit SEO to achieve results quickly. Black Hat SEO techniques can result in a website being removed from the listings.