Medical SEO Blog

Medical Practice Marketing Through Traditional Channels

Posted: Sep 03 in Medical SEO Blog tagged by Nic Nevin

There are many different strategies to choose from when starting medical website marketing. Search engine optimization, sending out email newsletters, pay per click advertising, and link building are just a few ways that a medical marketing company may suggest to help bring your medical website to the top.

However, when deciding on what medical practice marketing strategies to use for your website, it is important not to forget traditional marketing channels as well.

Using a Traditional Medical Marketing Strategy

Since your medical website falls under technology, it is usually marketed using web technologies, and in the rush to build a strong online marketing campaign, other means of marketing can easily be neglected.

Include your website address on your stationary, brochures, business cards, and other print marketing. You may have to send these items back to the printer to include your website’s URL, the web address, but it is well worth the cost since people reading your marketing literature will likely visit your website for more information. Because they chose to pick up the marketing materials, they are more targeted than a random click as well.

While you are updating your marketing materials to include your URL, make sure any classified advertising or radio/television advertising includes your website address as well. Internet marketing companies will usually make sure that this is included in any campaign, so follow the pros and update these ads as well.

Finally, consider direct mail opportunities. Talk to your Internet marketing consultant about setting up a direct mail campaign that can help drive traffic to your website. You can include incentives in this type of marketing to help convert more people into patients.

Choosing the Right Medical Marketing Services

Posted: Aug 31 in Medical SEO Blog by Nic Nevin

Just as you wouldn’t expect your medical website designer to perform surgery, it is hard to expect your office staff to market your website effectively. There are some things that people in your office may be able to handle, but when it comes to really heavy duty marketing you may decide to go with those who are experts in medical marketing management.

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Medical Marketing with Articles

Posted: Aug 12 in Medical SEO Blog by Nic Nevin

Link building is one of the most powerful medical practice marketing tools because its effects are two fold. First of all, the more links to your website that are out there, the more visibility to your medical website. Basically, more links allow you to cast a wider net to bring in visitors. Secondly, link building helps with medical website promotion because incoming links from reputable sources helps your search engine optimization, moving your site up in the search engine results pages.

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Five Ways to Effective Medical Internet Marketing

Posted: Aug 10 in Medical SEO Blog by Nic Nevin

Hospitals and private practice have frequently turned to marketing in order to sell elective procedures to patients. Television and radio advertisements frequently tout the benefits to such procedures and where patients can find medical professionals that provide them. However, medical marketing is not limited to these two mediums. Medical website marketing can be an effective way to promote different procedures as well.

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Mistakes Made When Marketing a Medical Practice

Posted: Aug 02 in Medical SEO Blog by Nic Nevin

The Internet is a great place for medical practice marketing. There are many avenues available to promote your website and medical practice. Yet just as there are many different channels available for medical Internet marketing, there are many ways to make mistakes. Below, you will see some of the common errors made by individuals and Internet marketing consultants.

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